2019 Annual Report

To inspire and build better lives and communities

Driven by a strong shared commitment to purpose, we made banking history in 2019 by combining two forward-looking and like-minded companies – BB&T and SunTrust – to create Truist, a premier financial institution that accelerates our relentless pursuit of innovation.

 

Building a better future

Truist Financial Corporation is a purpose-driven financial services company committed to inspiring and building better lives and communities. We have 275 years of combined BB&T and SunTrust history and leading market share in many high-growth markets.

An illustrated map of the U.S. showing the market reach of Truist's national and regional businesses

Regional businesses

  • Commercial banking
  • Premier banking
  • Retail banking
  • Small business
  • Treasury solutions
  • Wealth

National businesses

  • Commercial real estate
  • Corporate and investment banking
  • Dealer finance
  • Mortgage
  • National consumer finance and payments
  • Retail and wholesale insurance
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6th-largest

commercial bank

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$473B

in assets

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~10MM

client households

Purpose

To inspire and build better lives and communities

Mission

 

For clients

Provide distinctive, secure and successful client experiences through touch and technology

 

For teammates

Create an inclusive and energizing environment that empowers teammates to learn, grow and have meaningful careers

 

For stakeholders

Optimize long-term value for stakeholders through safe, sound and ethical practices

 

Values

 

Trustworthy

We serve with integrity.

 

Caring

Everyone and every moment matters.

 

One Team

Together, we can accomplish anything.

 

Success

When our clients win, we all win.

 

Happiness

Positive energy changes lives.

 

Our financial performance

Truist is starting from a position of financial strength with opportunities to grow revenues and improve our efficiency.

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Serving clients with touch and technology

We’re creating a better financial experience to help people and businesses achieve more.

Trusting in the power of leadership

The Leadership Institute is distinctive among leadership development training organizations in the U.S. Few, if any, U.S. businesses boast their own leadership development organization, much less one with an 11-acre, state-of-the-art LEED Silver-rated campus dedicated to its practice.

An illuminated bridge connecting buildings at The BB&T Leadership Institute
African American man sitting at a table helping a young boy with schoolwork

Corporate social responsibility

At Truist, financial services are just the beginning. We believe that a company’s longevity and long-term profitability are bound to its purpose, the benefits it brings to the communities in which it operates and its contributions to society overall.

General information